Equipping Entrepreneurs to Impact the World
- This event has passed.
Leveraging Online Reviews to Grow Your Business | Workshop
November 20, 2019 @ 6:30 pm - 9:00 pm$75.00
What You Will Learn:
85% of consumers/businesses use online reviews to help make purchase decisions. 12% of Amazon’s traffic is from visitors who simply want to read reviews about certain products. You will learn how to leverage online reviews to grow your business.
Get an overview of the major review sites and how they work: Yelp, Google Reviews, Facebook, Amazon, Open Table, Trip Advisor, and Angie’s List. Understand their algorithms and how to optimize reviews for their systems.
Learn about Net Promoter Score (NPS), a single review score that can be used to measure overall customer satisfaction and provide an annually benchmark for improvement.
How to turn negative reviews into strong positive selling messages
How to drive more positive reviews and higher review scores on third-party online review sites
The optimal review parameters including ideal # of reviews, avg. review score, and timeliness
Third-party tools that can manage reviews on your website.
Who is It For:
Any organization, small business, or startup organization who would benefit from online reviews to drive awareness and credibility for their products or services.
Products or services that could utilize customer testimonial and strong review scores to drive work of mouth and trial.
Q&A discussion to review any individual questions and/or how to handle specific situations
The Tools You Will Receive:
A digital summary of all major review sites and how they work
Templated plan for using NPS for tracking overall customer satisfaction and benchmarking
A list of third-party review tools with the pros and cons for each choice
Examples of how bad reviews can be turned into positive selling opportunities
Future access to the workshop which will be video recorded
$75 per participant. $25 for each additional participant from same company. Includes attendance at live workshop plus access to video recording of the workshop.
Moneyback Guarantee – if you are not 100% satisfied with this workshop, OCEAN will refund your participation fee, no questions asked.
Can’t make workshop date? Sign-up and get access to all materials plus video recording.
Want to sign up for all 9 OCEAN Master Series Workshops in 2019? Click here to register!
Master Subject Matter Expert:
The workshop will be led and facilitated by Mike Halloran, a digital marketing strategist for the past 25 years. Mike has started companies, run a digital marketing agency, and helped large companies leveraging his expertise in the digital landscape.
Mike is a serial entrepreneur who currently teaches strategy and entrepreneurship at Xavier University and is also VP of Marketing at OCEAN Programs.
Mike excels at outlining key strategic principles and then creating experiential learning for applying those principles into practice.
Master Series Workshop:
The Master Series Workshops are for small businesses and start-ups and conducted monthly by leading Subject Matter Experts (SME) in the Cincinnati area. Attendees will learn about cutting-edge topics while receiving in-depth knowledge, tools, and a digital playbook to help grow and manage your small business or start-up. Sign-up for the whole series or each ala carte workshop.