Equipping Entrepreneurs to Impact the World
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Building a Purpose-Driven Company | Workshop
August 15, 2019 @ 6:30 pm - 9:00 pm$75.00
Customers expect brands to stand for something meaningful and contribute to society. Those that do show sales and business performance that outperform companies who are only focused on financial objectives.
What You Will Learn:
The business case for being a socially and environmentally responsible company
A landscape overview of sustainability and social responsibility and trends
Millennial and Gen Z insights regarding companies they purchase from and want to work for
Strategy: Defining your company purpose and integrating social impact or sustainability into your business strategy
Programs: Identify and develop signature products, programs, and innovation that leverage your company’s core competencies while delivering a positive social impact
Marketing: Communicate your “good” story in a way that attracts customers, builds reputation and engages employees. We will use a basic WHO, WHAT, HOW framework.
+WHO—Understanding your customer and how to uncover connections between their purchase drivers and your social/environmental impact
+WHAT – Develop your brand positioning or main message in a way that seamlessly integrates your purpose/mission into your core product offering
+HOW – Reach your customer through relevant channels, and when to integrate your sustainability or social impact message into communications
Who is It For:
Companies looking to grow their business with Millennial or Gen Z customers, or attract these generations as employees
Companies or brands looking to newly or better communicate the good they are doing to consumers, employees, or other important stakeholders
Organizations who are looking to get more business value out of their philanthropic, employee volunteering and sustainability initiatives
Start-ups who want to integrate purpose and mission into their business strategy from the start, build it into their value proposition and effectively tell their story.
Tools You Will Receive:
Company Purpose, Mission and Vision Framework
Multiple social impact and sustainability strategic planning tools:
Numerous case studies to illustrate companies and brands growing their business through sustainability and social impact programs.
Branding Building Framework for Purpose-Driven Brands—A brand strategy and positioning tool
$75 per participant. $25 for each additional participant from same company. Includes attendance at live workshop plus access to video recording of the workshop.
Moneyback Guarantee – if you are not 100% satisfied with this workshop, OCEAN will refund your participation fee, no questions asked.
Can’t make workshop date? Sign-up and get access to all materials plus video recording.
Want to sign up for all 9 OCEAN Master Series Workshops in 2019? Click here to register!
Master Subject Matter Expert:
The workshop will be led and facilitated by Anne Oudersluys, an expert in social impact strategy and purpose-driven brand building. Anne has 13 years of brand management experience at Procter & Gamble, where she worked on Pantene, Herbal Essences and the P&G corporate brand. In her most recent role which she held for nearly a decade, Anne was the P&G global sustainability brand manager where she helped develop the company’s social responsibility (CSR) strategy and led P&G’s global marketing for environmental and social impact programs.
In 2018, Anne founded Core Impact, a social impact and marketing strategy consultancy that helps purpose-driven companies tell their good story. Working with start-ups to mid-sized companies, Anne has helped companies articulate and activate their purpose, vision, and mission. She has also developed and execute purpose-driven brand building strategies that incorporate the social impact and sustainability story of the company into its brand strategy and marketing plan.
Master Series Workshop:
The Master Series Workshops are for small businesses and start-ups and conducted monthly by leading Subject Matter Experts (SME) in the Cincinnati area. Attendees will learn about cutting-edge topics while receiving in-depth knowledge, tools, and a digital playbook to help grow and manage your small business or start-up. Sign-up for the whole series or each ala carte workshop.