Equipping Entrepreneurs to Impact the World
Crash Course in Innovating for the Future | Workshop
July 18 @ 6:30 pm - 9:00 pm$75.00
What You Will Learn:
Companies and leaders today need new ways to solve new challenges and seize opportunities faster to stay ahead. Design Thinking is a process and a capability that transforms how we think, work and reimagine how we solve a wide range of problems and deliver value to customers, both external and internal. It can be applied to products, services and processes. It provides a structure to navigate complexity and, in the process, builds creative adaptive problem-solving leaders and teams.
More and more organizations are in touch with end-users from a data perspective but lack a deep understanding. Too often, data describes habits without the important ”why” behind the behavior, therefore, no clear path to action. Deep human understanding reveals insights that you can act upon – insights that stimulate innovation, business solutions and creative problem solving.
This fun, interactive workshop will introduce you to the steps in the Design Thinking Model and provide several hands-on tools to set you on your journey to success.
+Crash Course in Stanford’s d.School Design Thinking Model – a five-step process to help leaders reimagine and reframe problems to create smarter, user-centered solutions
+Innovation and business building strategies through developing end-user insights
+Why the first step in any Innovation or problem solving is understanding your buyer/client/end-user
+How to run your own innovation session
+Insights tools, templates and exercises using real world examples
+5 insight methods – from free research to not-so-free
Who is It For:
Anyone willing to change their mindset about challenges, leading change and co-creating to create something new
Anyone who could benefit from developing better creative problem solving and innovation skills
Organizations or teams that could benefit from having an internal, simplified innovation process
Leaders who are willing to invest the needed time to enable continuous innovation
Early stage start-ups who want a road map to enable give their product or service every chance of success with the end user
Agencies looking to add to their services to offer clients innovation capabilities
Inventors looking for commercialization tools
**Note: Multi-functional teams coming together are able to use the tools in real time to work on a current opportunity (marketing, insights, sales, R&D roles, etc.)
Tools You Will Receive:
Methods and “recipes” that help “non-creatives” develop creative ideas and solutions
Tools to help make decisions on what end-users/customers really want instead of relying on past data or making risky best based on instinct instead of evidence
Templates and practices that help you learn how to develop empathy for your end-user, so you know how to solve their problems or delight them so that they choose you over your competitor
Ideation tools, critical skills and a simplified model to navigate complexity, see and seize new opportunities, and lead differently
A fun and fast-paced way to build the innovative capacity of your leaders and teams
Workshop will include in-depth Q&A to discuss and answer questions about
$75 per participant. $25 for each additional participant from same company. Includes attendance at live workshop plus access to video recording of the workshop.
Moneyback Guarantee – if you are not 100% satisfied with this workshop, OCEAN will refund your participation fee, no questions asked.
Can’t make workshop date? Sign-up and get access to all materials plus video recording.
Want to sign up for all 9 OCEAN Master Series Workshops in 2019? Click here to register!
Master Subject Matter Expert:
This workshop will be led by Jandie Lane, a former P&G executive of 20+ years. She now leads workshops in design thinking, consumer/customer insights, creativity, team building and leadership. Her customized innovation workshops have included teams from organizations of all sizes from start-ups to Fortune 100 companies. Jandie has led innovation projects for many consumer brands such as Keurig, Nike, Clorox, Burts Bees, Aveeno, Olay, Pampers, Folgers, Pringles, Exxon Mobile, Pantene, Tide, Downy and many local start-ups, on-profit, and service-based organizations.
Jandie is a life-long Cincinnatian and has a passion for helping the small business community in Cincinnati thrive.
Master Series Workshop:
The Master Series Workshops are for small businesses and start-ups and conducted monthly by leading Subject Matter Experts (SME) in the Cincinnati area. Attendees will learn about cutting-edge topics while receiving in-depth knowledge, tools, and a digital playbook to help grow and manage your small business or start-up. Sign-up for the whole series or each ala carte workshop.